Toni Kroos
Fan Rituals with
Toni Kroos
Carlo Oppermann directs Coca-Cola’s #TheRitualCup campaign for the 2024 UEFA European Championship, featuring football legend Toni Kroos.

This campaign delves into the meaningful rituals of fans and footballers before and during matches.

Spanning 18 European markets in 13 languages and comprising 1300 unique assets, it highlights the deep connections and traditions that define football culture.